Rise above
the noise.

A music device built for childhood.

In development Join the waitlist →
The gap

There's a whole stretch of childhood no music device was built for.

Old enough to choose their own music. Nowhere near ready for a phone, the open internet, and a feed built to hold their attention.

The default for a kid this age is a device built to be scrolled.

kite is built to be experienced.

A girl wearing headphones drawing in a notebook on a purple rug
Meet kite

All music. No noise.

All the songs they love, streamed to a device made just for them.

kite music device in purple

Design render. Final hardware may vary.

No browser. No apps. No videos. No messaging. No notifications. No camera. No feed. No social. No endless scroll. No noise.
Only music.

It's not a toy. It's not a phone.

A small handheld of its own, made for one thing: music. It streams the Apple Music℠ catalog over Wi-Fi, with the explicit content filter built in. Listen on headphones, the built-in speaker, or Bluetooth.

For dance parties, art projects, road trips, and afternoons that last forever.

How it works

Find a song. Hit play. Put it down. Get back to childhood.

Find a song

Search with kid-safe navigation built to get them to the songs they love, fast.

Hit play

The music streams seamlessly.

Put it down

No music videos on ten-second loops. Just music the way it used to be.

Get back to childhood

The music keeps playing. The screen isn't the activity. Life is.

kite gives them a soundtrack for growing up, and the joy of getting lost in a favorite song.

A boy laughing with delight, hands on his headphones, lit by golden evening sun in a park
Why kite

The kid is the DJ.

People hear "just music" and picture an iPod. Close, but kite is built for the streaming generation, where favorites change weekly and no one buys songs one at a time.

Every other kids' music player on the market still leans on a grown-up:

×Some make you buy a card or figure for every new track.
×Others make a grown-up approve each song in a separate app.
✓kite just streams. The kid finds and plays it themselves.

Their music. Their playlists. Their childhood.

A girl lying down with headphones on, eyes closed and content, listening to music
For parents

It's not your job to make it safe. We already did.

Safe isn't a setting you switch on. It's everything kite leaves out. Because it's safe, and your kid runs it themselves, here's everything you don't have to do:

  • No cards or figures to keep buying.
  • No syncing new songs every weekend.
  • No library to keep growing.
  • No dashboard to keep up with.
  • No bedtime mode to forget to turn on.
  • No "review your child's listening" email.
You don't have to manage kite. You bought kite. That's the end of your job.
FAQ

Questions parents are asking.

Who is kite for?
kite is built for the stretch of childhood between toddler audio players and teenage smartphones: the kids who are old enough to know what they want to listen to, and old enough to choose for themselves.
What music does it play?
kite works with Apple Music, and plays the full Apple Music catalog, minus all explicit tracks. The content filter is always on.
Do I need an Apple Music subscription?
Yes. kite works with Apple Music, so an active Apple Music subscription is needed to play music. We'll share more about how subscriptions work as we get closer to launch.
What about explicit content?
Remember when the record store wouldn't sell you the CD with the parental advisory sticker? That's the idea. The Apple Music explicit content filter is built in to kite. We can't promise nothing inappropriate ever slips through any filter, but it's always on, quietly drawing that line for you so you don't have to.
How is it different from other kids' music devices?
Most kids' music players make a grown-up do the work: some make you buy a card or figure for every new track, others make you load or approve each song from a separate app. That works for toddlers, but not for a kid who wants to discover and choose their own music. With kite, the kid does the searching, finding, and playing themselves, all through a kid-safe, music-only streaming experience.
When will it be available?
We're working toward a Kickstarter launch. Join the waitlist and you'll be the first to hear when it's live, with a chance at early-bird pricing.
How much will it cost?
Pricing details will be shared with our reservation launch in the coming weeks. Join the waitlist and we'll let you know first.

Made for the kids we love. And yours.

We're parents building the device we wished existed.

Join early to help shape what we build, and be first in line when reservations open.

We will never share or sell your data.
Read our privacy policy.